Nick is the Head of AI & Technology Transformation at Operative. He has spent his career building the bridge between cutting-edge AI capabilities and real-world business impact. He specializes in transforming how organizations harness artificial intelligence to drive growth, efficiency, and innovation.

Your OMS Could Be Standing Between You and AI

The biggest obstacle to AI in your ad operations might be sitting in your own infrastructure. Your OMS holds more data about your ad business…

Building Your Own OMS? Here’s How It Should Connect to Your Partners

A modern in-house OMS cannot scale on top of loosely connected tools. It needs a coherent foundation that supports media operations across linear and streaming.