## POWER THE FUTURE OF MEDIA MONETIZATION

Maximize ad revenue with the AI platform built for Operative solutions

[Talk to an Adeline Expert](/content/products/adeline/#talktoanexpert/index.html)

## OPTIMIZE ADVERTISING WORKFLOWS

[**Automate Workflows**](/content/resources/how-ai-is-revolutionizing-advertising-sales-and-ops/index.html)

Streamline media processes to increase your team’s efficiency. Draft proposals automatically with an agentic plan builder. Ask questions in plain language and get instant, accurate answers.

[How AI is Revolutionizing Advertising Sales and Ops](/content/resources/how-ai-is-revolutionizing-advertising-sales-and-ops/index.html)

[**Scale Operations**](/content/resources/ebook-the-ai-revolution/index.html)

Enable an autonomous platform that delivers self-service support. Get contextual help without filing a ticket or waiting for training. Let the system execute actions directly with MCP-powered CRUD operations.

[Get the Operative eBook: The AI Revolution](/content/resources/ebook-the-ai-revolution/index.html)

[**Gain Insights**](/content/resources/ai-will-change-how-you-software/index.html)

Analyze system data to drive informed decision-making. Use natural language querying to get the answers you need. Understand real-time usage and consumption signals to drive decision-making.

[AI Will Change “How You Software”](/content/resources/ai-will-change-how-you-software/index.html)

## BRINGING AI TO LEADING TOOLS

Adeline is the intelligence layer for Operative solutions. Learn more by talking with your Operative representative.

## [Powering Converged Advertising](/content/products/aos/index.html)

The cloud-based solution to power converged media, managing advertising workflows across platforms and inventory types.

## [The Gold Standard for Digital Advertising](/content/products/operative-one/index.html)

Driving tens of billions of dollars of ad revenue for the leading media companies globally.

**INTERESTED IN ADELINE?**

Are you looking for a way to optimize inventory and speed media tasks? Operative Adeline is available in private beta to accelerate media workflows.

- Instantly respond to RFP’s with optimized plans
- Transform operations with AI-automated processes
- Enable capabilities to complete your next task
- Minimize time spent finding details on current tasks

## AI RESOURCES

## [How Generative AI and Machine Learning Change Advertising](/content/resources/how-generative-ai-and-machine-learning-change-advertising/index.html)  
By Ben Tatta  
The explosive growth of generative AI combined with ML is taking AI and advertising to another level by permeating every aspect of advertising, from workflows…  
[Read More](/content/resources/how-generative-ai-and-machine-learning-change-advertising/index.html)

## [eBook: The AI Revolution](/content/resources/ebook-the-ai-revolution/index.html)  
By The Operative Team  
Media companies are beginning to harness the power of GenAI and ML to transform their advertising sales and operations. Learn about interesting use cases and…  
[Read More](/content/resources/ebook-the-ai-revolution/index.html)

## [Gen AI Q&A With Holly Rae, Operative VP of Product Management](/content/resources/genai-qa-with-holly-rae-operative-vp-of-product-management/index.html)  
By The Operative Team  
We recently sat down with Holly Rae, VP of Product Management at Operative to discuss Adeline, a new assistive AI platform purpose-built to help media…  
[Read More](/content/resources/genai-qa-with-holly-rae-operative-vp-of-product-management/index.html)