## InView 2026 - The Media Intelligence Summit On May 14th in New York City, InView 2026 The Media Intelligence Summit will bring together senior leaders across media, streaming, and ad technology for a one-day executive forum focused… [Read More](/content/resources/inview-2026-the-media-intelligence-summit/index.html) ## Meet Operative at CES 2026 We are excited to be attending CES 2026 from January 6th-9th! Schedule time to meet with Operative's leadership team. [Read More](/content/resources/meet-operative-at-ces-2026-2/index.html) ## Meet Operative at The Future of TV Advertising Global 2025 We are excited to be attending The Future of TV Advertising in London on December 9th & 10th! Schedule time to meet with the team. [Read More](/content/resources/meet-operative-at-the-future-of-tv-advertising-global-2025-2/index.html) ## Meet Operative at DMEXCO 2025 We are excited to be attending DMEXCO September 17th and 18th! Schedule time to meet with the team today! [Read More](/content/resources/meet-operative-at-dmexco-2025/index.html) ## Meet Operative at Cannes Lions 2025 Meet Operative in Cannes! RSVP today for our networking and panel session on June 18th. [Read More](/content/resources/meet-operative-at-cannes-lions-2025/index.html) ## Join Operative at IBC 2025 We are excited to be attending IBC from September 12th-15th! Schedule time to meet with Operative and the leadership team. [Read More](/content/resources/join-operative-at-ibc-2025/index.html) ## Meet Operative at The Future of TV Advertising Sydney 2025 We are excited to be attending The Future of TV Advertising in Sydney on April 8th! Schedule time to meet with the team. [Read More](/content/resources/meet-operative-at-the-future-of-tv-advertising-sydney-2025/index.html) ## Meet Operative at NAB 2025 We are excited to be attending NAB 2025 from April 5th-9th! Schedule time to meet with Operative's leadership team. [Read More](/content/resources/meet-operative-at-nab-2025/index.html) ## Meet Operative at RampUp 2025 We are excited to be attending RampUp February 25th-27th! Schedule time to meet with the team today! [Read More](/content/resources/meet-operative-at-rampup-2025/index.html) ## Meet Operative at CES 2025 We are excited to be attending CES 2025 from January 7th-10th! Schedule time to meet with Operative's leadership team. [Read More](/content/resources/meet-operative-at-ces-2025/index.html) ## Meet Operative at The Future of TV Advertising Global 2024 We are excited to be attending The Future of TV Advertising Global from December 10th-11th! Schedule time to meet with the team. [Read More](/content/resources/meet-operative-at-the-future-of-tv-advertising-global-2024-2/index.html) ## Meet Operative at Advertising Week New York 2024 We are excited to be attending Advertising Week from October 7th to 10th in New York! Schedule time to meet with the team. [Read More](/content/resources/meet-operative-at-advertising-week-new-york-2024/index.html) ## Meet Operative at DMEXCO 2024 We are excited to be attending DMEXCO September 18th and 19th! Schedule time to meet with the team today! [Read More](/content/resources/meet-operative-at-dmexco-2024/index.html) ## FAQ's ### What is an advertising order management system (OMS)? An advertising order management system (OMS) helps media companies manage and streamline the end-to-end process of selling, delivering, and billing advertising across platforms. ### Who uses Operative’s platforms? Operative’s platform is used by some of the largest and most innovative media companies in the world, including broadcasters, streaming services, and digital publishers. ### How does Operative help media companies unify ad sales across platforms? Operative’s AOS platform provides a centralized system for managing ad products, inventory, sales, and billing—enabling cross-platform deals, streamlined workflows, and unified campaign execution. ### What is AOS, and how is it different from other ad tech platforms? AOS (Advertising Operating System) is Operative’s enterprise-grade OMS platform, built specifically for modern media companies. ### What’s the difference between an OMS and an ad server or SSP? An OMS (order management system) is fundamentally different from an ad server or SSP, managing the business processes behind advertising. ### How does Operative support connected TV (CTV) monetization? Operative helps CTV publishers maximize revenue by unifying CTV with other sales channels and simplifying operations. ### Can Operative integrate with my existing ad tech stack? Yes, Operative’s platform is designed to integrate with existing tools and systems. ### What types of advertising workflows does Operative support? Operative supports a full range of advertising workflows, from direct-sold and programmatic guaranteed to sponsorships. ### Is Operative suitable for international media companies? Yes, Operative works with media companies around the world, supporting regional requirements across different markets. ### How does Operative help increase ad revenue? Operative increases ad revenue by reducing inefficiencies, minimizing errors, and enabling more strategic sales. ### How do I know if Operative is the right partner for my business? If you’re a media company managing cross-platform ad sales, Operative is purpose-built to help you scale.