# ADVERTISING SALES MANAGEMENT

## SUPERCHARGE SALES. POWER WORKFLOWS.

Sell and manage advertising — linear, digital, and converged — with Operative’s media management solutions

## Increased Operational Complexity

We now operate in a cross-platform world, and advertisers have increased expectations.

- ### Explosive Growth of Ad Channels
  
  Rapid growth of SVOD, FAST, CTV, and mobile has made advertising exponentially more complex.

- ### Multi-Platform Environment
  
  Audiences consume content via multiple delivery methods and platforms. Advertisers demand audience-focused campaigns.

- ### Outcomes Not Ratings
  
  Advertisers want outcomes. Media companies need to deliver.

## Simplify & Streamline

Operative provides the platform and tools for media companies of any size to unify complex ad operations and drive revenue and efficiency.

- ### Unify
  
  Connect and centralize ad technologies and data – both linear and digital.

- ### Automate
  
  Converge and automate ad operations across the entire pitch to pay workflows.

- ### Sell More
  
  Drive more sales with better campaign visibility and data across platforms.

## Leading Media Companies Get It

Their vision: unify data and platforms, automate operations, and drive insights with data.

- ### Automated Data Flows
  
  Planning and proposals, deal maintenance, stewardship, and billing can all be automated across platforms.

- ### Analytics & Insights
  
  Comprehensive media analytics is critical to help maximize the value of inventory and deliver revenue-driving insights.

- ### Converged Business
  
  We’ve entered an era of converged advertising data and technologies – from products & packaging to inventory management and multi-format measurement.

## Our Products to Manage Advertising

AI-powered converged media platform for companies to automate advertising sales across digital and linear channels.

Market-leading advertising management platform for digital publishers to streamline inventory, planning and order workflows.

End-to-end platform for cable networks and broadcast stations to manage ad sales, traffic operations, promotions, stewardship, programming, and finance.

End-to-end broadcast and streaming management platform for media companies with integrated content scheduling, media, rights management, sales and traffic capabilities.

Integrated broadcast traffic management solution that streamlines sales operations, powers traffic and billing, and optimizes ad placement.

Cloud-based reporting and analytics tool to help media companies aggregate, normalize, and automate revenue data.

Program management solution that lets networks and broadcasters control scheduling, finances, content and rights.