# Linear Streaming

## The Future of TV Is Linear Streaming

Operative solutions power over 50% of streaming ad revenue globally.

Operative’s platforms drive ROI with AI-enabled sales, planning, and order management.

- ### Digitize Linear Content

Operative’s converged ad management solutions power streaming for sports, news, and other live events.

- ### Drive New Revenue

Unlock real-time revenue insights, drive high-margin business, and grow the bottom line.

- ### Transform Ad Ops

Leverage industry-leading tools to automate ad sales for AVOD, FAST, and streaming audio platforms.

## Decades of Leadership

We’re proud that Operative solutions are the backbone powering advertising, content, and operational workflows at leading networks and streamers.

>90% of games in the 2025 NFL season will be streamed on platforms powered by Operative.

>60% of overall television & streaming viewing hours in the US are powered by Operative solutions.

100% of the 2024 Olympic Games were streamed live in the US on Peacock – a platform powered by Operative.

## Linear Streaming Products

AI-powered converged media platform for companies to automate advertising sales across digital and linear channels.

Market-leading advertising management platform for digital publishers to streamline inventory, planning and order workflows.

Cloud-based reporting and analytics tool to help media companies aggregate, normalize, and automate revenue data.

Assistive AI platform purpose-built to help media companies infinitely optimize inventory, speed sales, and accelerate work.