MULTI-CHANNEL DISTRIBUTORS

DELIVER BETTER ADVERTISING OUTCOMES

Transform advertising offerings and deliver more effective, outcome-based campaigns.

Cable Advertising is Rapidly Changing

MVPD businesses are undergoing rapid transformation and need to deliver more effective, outcome-based packages and relevant data to advertisers.

  • Unified Campaigns

Advertisers expect campaigns to be unified, not fragmented.

  • Outcome-Driven Results

Campaigns need to drive specific outcomes, not just awareness.

  • Flexible Execution

Campaign execution needs to operate across all platforms, including both linear and digital.

Power Workflows & Supercharge Your Revenue

Operative’s integrated solutions provide MVPDs with the platform and tools to power advertising workflows and maximize the value of their inventory.

  • Unify Technologies

Unify the tech stack through advanced API’s and pre-packaged data streams, to centralize product, pricing, and inventory data.

  • Automate Workflows

Automate customizable workflows specific to MVPD needs across the entire advertising process.

  • Drive Data Insights

Gain valuable business insights from combined advertising data with the industry’s leading analytics platform.

Strategic Considerations: Unifying Data

Unifying platforms is paramount for MVPDs looking to transform into a converged business.

  • Converged Data

We’ve entered an era of converged advertising data and technologies – from products & packaging to inventory management and multi-format measurement.

  • Automated Workflows

Planning and proposals, deal maintenance, stewardship, and billing can all be automated across platforms.

  • Analytics & Insights

Comprehensive media analytics are critical to help maximize the value of inventory and deliver revenue-driving insights.

Multi-Channel Distributors: Products

AI-powered converged media platform for companies to automate advertising sales across digital and linear channels.

[Learn More](/content/products/aos/ "Learn More"/index.html)

Cloud-based reporting and analytics tool to help media companies aggregate, normalize, and automate revenue data.

[Learn More](/content/products/staq/ "Learn More"/index.html)

Market-leading advertising management platform for digital publishers to streamline inventory, planning and order workflows.

[Learn More](/content/products/operative-one/ "Learn More"/index.html)

Solution for MVPDs to manage content costs and streamline contract negotiations and payment processing.

[Learn More](/content/products/nestor/ "Learn More"/index.html)

CONNECTING THE MEDIA ECOSYSTEM

Connect your tech stack and begin your digital transformation process. Operative solutions natively integrate with the media world’s leading platforms.