# Reporting, analytics, & insights

## POWERFUL MEDIA ANALYTICS. INFINITE INSIGHTS.

Data and analytics are now critical to optimize your media and identify new revenue opportunities for your business.

## Disparate Media Data

Ad technology has splintered and data now resides in multiple platforms and data sources.

- ### Data Explosion

The overall volume of media data has increased exponentially.

- ### Multiple Platforms

Data resides in multiple platforms and is difficult to access and normalize.

- ### Old Technology

Many tools are based on old technology and reliant on historical data.

## Power Your Insights

Automate and analyze revenue data from any source and distribute it across your organization.

- ### Automate Data Collection

Collect revenue, spend, and inventory data from multiple platforms.

- ### Unify Data

Normalize and unify disparate data types into standardized data sets.

## Actionable Reporting & Benchmark Data

Leverage industry-leading reporting tools and benchmark data to make more informed decisions.

- ### Generate Actionable Reporting

Generate actionable reports quickly and easily, from standard revenue and reconciliation reports to custom reports across different demand partners.

- ### Leverage Benchmark Data

Utilize comprehensive industry benchmarks to enable quick decisions around pricing, sales targets, and more, via anonymized data from dozens of publishers driving over $3 billion per year in advertising.

## Visualize Everything

Operative analytics solutions enable you to build your own data and reporting warehouse, or plug into your existing platforms with ease.

- ### Integrations

400 pre-built integrations and a dedicated team to build custom integrations.

- ### Expertise

Expert professional services to help navigate advertising data and different ad tech platforms.

- ### Ease Of Use

A powerful but easy to use interface for merging data and adding business rules.

- ### Flexibility

Easily access and push data to and from existing visualization, operations platforms and ad servers to automate changes.

## UNMATCHED INSIGHTS

Operative analytics solutions deliver measurable results.

30%

Forecasting Improvements with OnTarget

400+

STAQ Data Integrations

$3B

Combined advertising dollars in STAQ benchmark group

## INSIGHTS AT YOUR FINGERTIPS

With AOS and STAQ, you finally have the tools to gain comprehensive insights into media performance.

## Reporting & Analytics: Products

Cloud-based reporting and analytics tool to help media companies aggregate, normalize, and automate revenue data.

[Learn More](/content/products/staq/ "Learn More"/index.html)

Forecasting and optimization solution that leverages machine learning and augmented data to reduce audience forecast error rates, and help maximize inventory yield across Live, VOD,…

[Learn More](/content/products/ontarget/ "Learn More"/index.html)