Retail Media Networks
UNLOCK GROWTH WITH RETAIL MEDIA
Power your retail media business with the most trusted platform in ad tech.
POWER YOUR RETAIL MEDIA BUSINESS
Connect and automate retail media workflows. Use a single platform to connect all systems, drive ad sales, and streamline advertising operations — all while delivering high-value impacts to your advertisers. AOS is the industry’s most innovative cloud-based revenue automation platform.
Operative Solutions for Retail Media - YouTube
Tap to unmute
Operative Solutions for Retail Media
Monetize First-Party Data
Optimize revenue opportunities from your first-party data.
Automate Sales Operations
Single platform to connect and automate advertising sales & operational workflows.
Drive Insights With Data
Unlock insights and data, providing real value to advertisers.
THE RETAIL LANDSCAPE IS CHANGING
First-party data is unlocking new revenue opportunities. Access the world’s leading media technology platform to power your retail media business.
First-Party Data
Leverage data to deliver audience reach and outcome-driven results to advertisers.
Omni-Channel Offerings
Automate workflows across different channels to manage multi-channel offerings.
Connected Data Flows
Operative AOS platform provides off-the-shelf integrations with many leading CRM, CDP, and media platforms, along with powerful APIs for custom integrations.
OPTIMIZE RMN SALES WORKFLOWS WITH AOS
Advertising sales is more complicated now than ever before. Arm your retail media business with the singular platform to connect across any sales type.
Direct Sales
Equip your sales teams with advanced AI-driven planning & proposal tools, optimizing inventory and driving sales efficiency.
Self-Serve
Deliver a customer-facing front end, enabling your advertisers to directly manage their sales campaigns.
Programmatic
Operative AOS connects with your programmatic tool of choice, giving you the power & flexibility to manage your RMN business how it works best for you.
AOS NOW AVAILABLE ON GOOGLE CLOUD FOR RETAIL MEDIA
Operative’s AOS platform can be procured and delivered on Google Cloud, saving valuable implementation time and lowering costs.
RETAIL MEDIA RESOURCES
How Generative AI and Machine Learning Change Advertising
By Ben Tatta
The explosive growth of generative AI combined with ML is taking AI and advertising to another level by permeating every aspect of advertising, from workflows…
The Upside and Downside of the Proliferation of Retail Media Networks
Without question, retail media networks are experiencing a time of phenomenal growth. Spend on retail media networks is growing at a healthy pace even as…
Operative AOS Now Fully Available on Google Cloud
August 28, 2023 (GLOBE NEWSWIRE): Operative is announcing that AOS, a modern operating system for advertising, is now live on Google Cloud and accessible through…
Retail Media Products
AI-powered converged media platform for companies to automate advertising sales across digital and linear channels.
[Learn More](/content/products/aos/ "Learn More"/index.html)
Cloud-based reporting and analytics tool to help media companies aggregate, normalize, and automate revenue data.
[Learn More](/content/products/staq/ "Learn More"/index.html)
[See All Products](/content/product-landing-page/ "See All Products"/index.html)