# Retail Media Networks

## UNLOCK GROWTH WITH RETAIL MEDIA

Power your retail media business with the most trusted platform in ad tech.

## POWER YOUR RETAIL MEDIA BUSINESS

Connect and automate retail media workflows. Use a single platform to connect all systems, drive ad sales, and streamline advertising operations — all while delivering high-value impacts to your advertisers. AOS is the industry’s most innovative cloud-based revenue automation platform.

Operative Solutions for Retail Media - YouTube

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[Operative Solutions for Retail Media](https://www.youtube.com/watch?v=r0-hvIxaM0A)

## Monetize First-Party Data

Optimize revenue opportunities from your first-party data.

## Automate Sales Operations

Single platform to connect and automate advertising sales & operational workflows.

## [Drive Insights With Data](/content/products/aos/index.html)

Unlock insights and data, providing real value to advertisers.

## THE RETAIL LANDSCAPE IS CHANGING

First-party data is unlocking new revenue opportunities. Access the world’s leading media technology platform to power your retail media business.

- ### First-Party Data  
  Leverage data to deliver audience reach and outcome-driven results to advertisers.

- ### Omni-Channel Offerings  
  Automate workflows across different channels to manage multi-channel offerings.

- ### Connected Data Flows  
  Operative AOS platform provides off-the-shelf integrations with many leading CRM, CDP, and media platforms, along with powerful APIs for custom integrations.

## OPTIMIZE RMN SALES WORKFLOWS WITH AOS

Advertising sales is more complicated now than ever before. Arm your retail media business with the singular platform to connect across any sales type.

- ### Direct Sales  
  Equip your sales teams with advanced AI-driven planning & proposal tools, optimizing inventory and driving sales efficiency.

- ### Self-Serve  
  Deliver a customer-facing front end, enabling your advertisers to directly manage their sales campaigns.

- ### Programmatic  
  Operative AOS connects with your programmatic tool of choice, giving you the power & flexibility to manage your RMN business how it works best for you.

## AOS NOW AVAILABLE ON GOOGLE CLOUD FOR RETAIL MEDIA

Operative’s AOS platform can be procured and delivered on Google Cloud, saving valuable implementation time and lowering costs.

[Learn More](/content/news-and-press/operative-to-offer-aos-platform-on-google-cloud-for-retail-media/index.html)

## RETAIL MEDIA RESOURCES

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## [How Generative AI and Machine Learning Change Advertising](/content/resources/how-generative-ai-and-machine-learning-change-advertising/index.html)

By Ben Tatta

The explosive growth of generative AI combined with ML is taking AI and advertising to another level by permeating every aspect of advertising, from workflows…

[Read More](/content/resources/how-generative-ai-and-machine-learning-change-advertising/index.html)

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## [The Upside and Downside of the Proliferation of Retail Media Networks](/content/resources/the-upside-and-downside-of-the-proliferation-of-retail-media-networks/index.html)

Without question, retail media networks are experiencing a time of phenomenal growth. Spend on retail media networks is growing at a healthy pace even as…

[Read More](/content/resources/the-upside-and-downside-of-the-proliferation-of-retail-media-networks/index.html)

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## [Operative AOS Now Fully Available on Google Cloud](/content/resources/operative-aos-now-fully-available-on-google-cloud/index.html)

August 28, 2023 (GLOBE NEWSWIRE): Operative is announcing that AOS, a modern operating system for advertising, is now live on Google Cloud and accessible through…

[Read More](/content/resources/operative-aos-now-fully-available-on-google-cloud/index.html)

## Retail Media Products

AI-powered converged media platform for companies to automate advertising sales across digital and linear channels.

[Learn More](/content/products/aos/ "Learn More"/index.html)

Cloud-based reporting and analytics tool to help media companies aggregate, normalize, and automate revenue data.

[Learn More](/content/products/staq/ "Learn More"/index.html)

[See All Products](/content/product-landing-page/ "See All Products"/index.html)