POWERING THE FUTURE OF MEDIA
Operative intelligent media management solutions drive success for hundreds of the world’s top media companies.
INDUSTRY-LEADING PRODUCTS FOR ADVERTISING MANAGEMENT
Operative powers hundreds of the world’s largest media companies with proven tools to manage content, advertising, and analytics.
Your New AI Companion
Meet Adeline, the assistive AI platform coming soon to Operative media solutions.
Powering Converged Advertising
The cloud-based solution to power converged media, managing advertising workflows across platforms and inventory types.
The Gold Standard for Digital Advertising
Driving tens of billions of dollars of ad revenue for the leading media companies globally.
Revenue-Driving Analytics & Insights
A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.
High-ROI Transformation, Faster
Evolve linear operations into a future-ready digital growth engine.
Consolidate systems, drive data intelligence
Blended convergence: unified linear and digital
Optimize yield through AI-powered sales
INTELLIGENT MEDIA MANAGEMENT
Business Management
Drive AI-powered advertising sales to optimize yield across converged inventory.
Cloud Platform
Connect platforms, power intelligent workflows, and redefine operations for an AI future.
From Data Chaos To Data Intelligence
Unify and activate your data with the Operative intelligent media platform. Drive revenue growth by optimizing sales, transforming operations, and delivering campaign outcomes.
Unified Data
Connect data sources to allow for AI-powered tools to optimize yield across converged inventory.
Business insights
Deliver unmatched campaign outcomes through comprehensive access to actionable data.
LATEST NEWS AND RESOURCES
How The NBA Playoffs Are Powering the Audience Economy
By Christopher Hession
A Knicks Finals run is doing far more than energizing New York sports fans. It’s delivering a massive commercial win across broadcast, streaming, and advertising…
Operative Appoints Dang Ly as Chief Product Officer to Accelerate Data-Driven Innovation and Growth
NEW YORK, May 04, 2026 (GLOBE NEWSWIRE) — Operative today announced the appointment of Dang Ly as Chief Product Officer, signaling the company’s accelerating commitment…
eBook: From Rights Fees to Revenue Engines
By The Operative Team
Sports leagues and teams are thriving in the new Audience Economy. Read how going direct-to-fan is a full business model transformation, and the organizations building…
InView 2026 – The Media Intelligence Summit
On May 14th in New York City, InView 2026 The Media Intelligence Summit will bring together senior leaders across media, streaming, and ad technology for…
Delivering Business Success for Over 15 Years
Operative customers realize a proven ROI, helping them scale their business and sustain long-term success.
- 92% More revenue per AE
- 56% More line items per trafficker
- 12% Increased CPM’s
POWERING CONVERGED ADVERTISING
AOS and Operative.One order management solutions are configured to flexibly manage ad sales and operations for all media businesses.
The gold standard for streaming video
Managing over 50% of streaming ad revenue globally, Operative.One is the unmatched leader in powering revenue workflows for streaming media companies.
Power your retail media workflows
The retail landscape has changed, and first party data is unlocking new revenue opportunities for online retailers. Operative’s AOS platform was designed and built to support Retail Media needs.
The trusted provider for digital publishers
Increasing advertiser demands are driving greater operational complexity. Digital Publishers now need to meet rigorous performance goals and deliver nearly real-time optimization.
AOS provides a unified platform to meet these increasing needs.
Driving revenue for digital audio companies
AOS helps digital media companies more efficiently monetize audio, video, and display content. Converging digital platforms, AOS is architected to power cross-format advertising workflows, with deep analytics to deliver valuable business insights.
MODERNIZE ADVERTISING SALES & OPERATIONS
Linear and digital campaigns continue to evolve. Advertisers have new expectations that require a modern, converged, flexible advertising solution to unify platforms and deliver outcome-driven results.
POWER CONTENT RIGHTS & MANAGEMENT
The explosion in new content delivery platforms creates increased complexity for managing content obligations. Operative’s Content Rights & Management solutions provide comprehensive business management to help streamline the entire content lifecycle.
GAME-CHANGING ADVERTISING INSIGHTS
Operative’s over 400 integrations and industry-leading business intelligence solution provide a powerful way to ingest, normalize and automate cross-platform revenue data. Gather disparate data and gain key business insights into advertising workflows. And leverage Operative’s AI-based forecasting tool to ensure you’re maximizing the value of your content.
Contact Operative Sales
Let’s talk about how Operative can help your business.